# What's a Table/Data Schema?

A **Table/Schema** refers to a structured format designed to hold specific types of data, such as leads, contacts, or advertisements. Many integrations include several data tables/schemas to organize different sets of data.

In our terminology, a **data table/schema** is a predefined set of data types or data attributes that we import from a business application.

To explain what a table/schema is, let’s consider an example with the **Amazon integration**. This integration includes multiple data tables/schemas for various types of data, such as:

* **Product Ads**
* **Seller Ads**
* **Selling Partner Orders**

<figure><img src="/files/POvWnsWPpE4vYn1PNwFa" alt=""><figcaption></figcaption></figure>

Each of these tables/schemas is designed to retain and structure specific types of data relevant to Amazon’s business operations.

By using tables/schemas, we ensure that the data is organized in a way that makes it easy to manage, analyze, and utilize for business insights.

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